Pg Diploma in Pharma Marketing Management

1. Overview of the way in which Pharma sector is organized.
2. Difference types of organizations and work done by them in the pharma sector.
3. Managerial Challenges faced by the Pharma sector managers.

References:

1. The Generic Challenge – Understanding Patents, FDA and Pharmaceutical Life-Cycle Management – Brown Walker Press.
2. Billions in Your Generic Drugs: Profiteering in Generic Prescription Drug Prices – Steven R. Quimby.
3. Bottle of Lies: The Inside Story of the Generic Drug Boom Hardcover – Katherine Eban.
4. The Truth About the Drug Companies: How They Deceive Us and What to Do About It – Marcia Angell.
5. Pharmaceutical Management – Sachin ltkar.

1. Basic accounting: Micro- and Macro-economics. Concepts and conventions underlying preparation of financial statements; Accounting equations; Accounting Processes and accounting policies; Revenues and costs matching and inventory valuation; Preparation of final accounts; Trading account, profit and loss account, balance sheet. Depreciation accounting; Intangible assets accounting. Understanding published annual reports including funds flow statement. Accounting for price- level changes and human resources. Social and environmental accounting.
2. Basic cost concepts: Cost drivers, how and why costs are classified. Systems of cost determination. Cost analysis for decision -making; Marketing and production decisions like deletion or addition of products, optimal use of limited resources, pricing, make or buy, joint product costs etc.
3. Cost analysis for control: Standard costing; Variances- materials, labour, overheads, sales and profits, budgeting and control; Budget.

1. Managerial Accounting: Creating Value in a Global Business Environment- Hilton, Palat.
2. Managerial Accounting – Jiambalvo J.

1. Understanding spreadsheet, mathematical functions, logical functions, Lookup functions, reference functions, Array functions, Data Tables, Goal Seek, Sorting, Filtering, Pivot Tables, String, Date and Time Functions.
2. ntroduction to Visual Basic, flowchart, Basic coding in Visual Basic for data analysis including debugging, Control structures, iterative control structures.
3. Introduction to Access, Basics of data storage and analysis using Microsoft Access.

References:

• Textbook of Managerial Computing – R L Panigrahy.

1. Overview of the history of evolution of Pharma Sector in India (from the days of Vedas preparing medicines at home to the current industrial production day), Major forces that impact the development of the sector,
2. Legal guidelines/regulations guiding Pharma sector in India, policy for R&D, Technology Transfer etc. The critical elements of political environment constitution provisions affecting business in India; The preamble, directive principles of state policy and fundamental rights, the economic roles of the government, growth and control of corporate sector in India. Political dimensions of doing business in India, changing dimensions of legal environment in India.
3. Impacts and opportunities from globalization: Multinational Corporation.

• Advances in Pharma Business Management and Research- Dr. Lars Schweizer
• Business Environment/ Justin Paul, Professor, University of Puerto Rico, and Rollins College- Florida, USA

1. Principles of and Barriers to Communication, Listening and Feedback, Communicating Across Cultures, persuasion, Interviews (both giving and taking interviews), Business Presentation, Meetings & Group Discussions, Making effective phone calls and writing emails, online communication in a professional context, Conducting productive meetings, future trends in professional communication
2. Introduction to the purpose of writing managerial reports, memos, letters, press release etc.
3. Introduction to the stages of formal managerial decision-making process – situation analysis, options generation, identification of criteria, and systematic evaluation of options leading to a recommendations.
4. Use of case studies, caselets etc. to make students write managerial reports, memos, letters, press release etc.

References:
1) Managerial Communication – Geraldine E. Hynes
2) Managerial Communication – Munter

1. Marketing tasks and philosophies: Marketing systems and pharma marketing environment,
2. Consumer Pharmaceutical market and buyer behaviour.
3. Strategic marketing process: market segmentation, market measurement and forecasting.
4. Strategic planning in pharma marketing: Situation analysis, developing marketing objectives; Determining positioning and differential advantage, selecting target markets designing marketing mix for target market.
5. Product decisions: Product classification, product life-cycle strategies,
6. Branding, packaging and labeling.
7. Pricing decisions: Pricing methods and strategies.
8. Distribution decisions: Importance and functions of distribution

1. Product Design Process, Economic Analysis of Product Development Process, transformation processes and Operations Strategy for Business Excellence. Quantitative techniques and softwares
2. Facility Location and Layout Planning, Facility Location Planning, Factor & Location Ratings,
3. Operations Scheduling in manufacturing, R&D, Quality context.
4. Inventory Management models, Types of inventory, Selective Inventory Control: ABC, VED, FSN Analysis; Q and P Models, Economic Order Quantity model with safety stock
5. Process Analysis, Process redesign using BPR, Capacity analysis, optimization of profits
6. Regulatory approval planning

References:
1) Operations Management – William J Stevenson
2) Operations Management – Jay Jayizer. etal

1. Role of Business Research. Nature, Scope and Type of Research
2. Introduction to qualitative research; Overview of qualitative research methods, Qualitative research tools and fieldwork, Qualitative analysis and reporting
3. Principles of quantitative research
4. Types of Research Design
5. Formulating Research Problem, Review of secondary data, Secondary data collection method, Key Word Search using search

1. Corporate finance function: Concept, scope and its relationship with other functional areas. Sources of financial information, financial institutions and markets. Understanding financial statements – ratio analysis, cash flow statement, EVA, reporting on corporate governance. Present value – time value of money as basis of financial decision-making, mathematics of finance. Risk and return – concept of risk, relationship between expected return and risk, models for risk and return – CAPM, APT and multi-factor models.
2. Investment decision making: Estimating free cash flows, cost of capital decision rules, capital budgeting rules to projects when facing capital rationing constraints. Capital structural planning – operating and financial leverage; Capital structure theories and value of firm; Capital structure planning and policy; Cost of capital, capital structure and value of firm.
3. Financing decision: Hybrid securities namely convertible and nonconvertible debentures, deep discount bonds , warrants, secured premium notes. Asset-based financing – leasing, hire purchase. Dividend policy- dividend theories, determination of dividend policy, share buyback, retention of profits, dividend policy studies in India.
4. Venture capital financing: Concept, developments in India, process and